Welcome to Hawar Power Minerals

“We aim to be a reliable partner to our customers”

Hawar Power Minerals was established on July 1, 2013. The shareholders of the new Joint Venture are STEAG Power Minerals, the European expertise leader in the recycling of power plant by-products, and the Hawar Group, a long-established and influential family business in Qatar and the Gulf region. Andreas Hugot, Managing Director of STEAG Power Minerals GmbH, and Jochen Pfitzner, General Manager of the new company Hawar Power Minerals, are interviewed on their new idea of exporting the successful European business model to the markets of the Gulf region.


What motivated you, as a German company, to venture into the Gulf region?

Hugot: “As STEAG Power Minerals, we have operated on the European market for several decades now, and made a name for ourselves as the expertise leader in the recycling of power plant by-products. The recycling rate for fly ash from hard coal in Germany is almost 100 percent, and recycling of fly ash and other power plant by-products is also gaining in importance on the international scene. Following our international growth strategy, we have intensively examined the markets in the Gulf region and identified them as providing very good prospects for us.”

How did you come to found the Joint Venture with the Hawar Group?

Hugot: “With the Hawar Group, we have a strong partner at our side. In the new company, we combine the know-how in the marketing of power plant by-products which we have acquired over decades and our technical expertise with the outstanding regional network and market knowledge of our partner from Doha.”

Mr. Pfitzner, you are the General Manager of Hawar Power Minerals. What does the Joint Venture’s business model look like?

Pfitzner: “The idea is to supply the construction industry in the Gulf region with high-quality power plant by-products such as fly ash and other mineral products and raw materials like blasting abrasives. The fly ash is to be imported to the Gulf region from nearby India, where there are many hard coal power plants, producing large quantities of fly ash. Further power plants are under construction. The majority of the valuable by-products are, however, not as yet used. Fly ash has many favorable properties from which the construction industry, and especially that in hot regions like the Gulf, can benefit.”

Why is it sensible to use fly ash particularly in hot regions?

Hugot: “When cement is mixed with water, which is the case in the production of concrete, physical and chemical reactions take place and produce heat. The hotter the mixture becomes, the greater the risk of crack formation in the hardened concrete. That is a problem, especially in hot countries. Adding hard coal fly ash not only allows a greater final strength of the concrete to be achieved, but less heat is created, too. Over and above that, there are many other good reasons for using fly ash in the production of concrete or cement.”

What is the new company’s corporate philosophy?

Pfitzner: “We aim to be a reliable, long-term partner to our customers. That requires not only the necessary product quality, but also a high level of reliability for deliveries and expert technical advice. It is important to us to provide our customers with the right solutions to match their needs. One decisive factor in that context is logistics, as the fly ash has to be imported from other regions. The necessary logistics framework will be put into place in the coming months. Our shareholders are providing the funds required for that investment. Furthermore, we can draw on their know-how and experience at any time. Nevertheless, we want to operate autonomously in the region with our own resources as soon as possible.”

Which applications for fly ash are you focusing on in the Gulf region?

Pfitzner: “Fundamentally, mineral additives can be used wherever cement and concrete are needed, meaning wherever construction work is performed. We are expecting a strong upswing in construction investment in the Gulf region in the coming years, above all for extensive infrastructure projects. That goes far beyond the much-cited football World Cup in Qatar in 2022, which of course is of great importance to Qatar in particular. We will aim our range of products and services above all at suppliers of cement and concrete, but also at construction companies involved in these major building projects.”

Thank you very much for talking to us.

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